Announcement: We’re busy launching the new BirthSwell website to help birth professionals connect with the digital resources to help healthy birth go viral.
Reaching the 2.0 Mom with Your Birth Genius
Birth Pros: we hope we’ll see you at #BirthGenius, a twitter chat where we talk about reaching moms with evidence-based information about birth. Join Jeanette (@JeanetteIBCLC) and yours truly (@hillaryboucher) future times to be announced!
Taking birth viral: speaking to your audience. Capture hearts first, minds second.
Going beyond the choir: using facebook to reach new audiences, & take healthy birth viral.
How can we speak to a broader audience about birth while staying authentic to our own values?
Getting Found On Google: Let’s talk keywords and link building!
Putting the “Social” in Social Media–Engaging with Your Followers
When Anything Goes: The BirthPro, Ethics & the Internet
Building Your Online Audience
Web design – strategy and function for the non-designer
Why We’re Launching the #BirthGenius Twitter Chat
We want women to be armed with the best possible knowledge about birth. We believe that when a women googles “birth,” she should find evidence-based information.
And – so that she’ll actually *read* it – the evidence-based information should be packaged up to speak directly, effectively, to her.
Birth pros hold amazing birth genius – knowledge, services, skills , and political actions – that bring evidence-based care to moms.
How do we as birth pros become better communicators – developing spot-on messages, creating websites that speak directly to mothers, and getting top-notch rankings on search engines?
Jeanette and I are working together and learning more about reaching moms. We’ve been trying out new ways to get them to take political action (freeourmidwives.org), learn about birth-related services (birthwaysinc.com) and arm them with evidence-based information about their birth options (cfmidwifery.org).
Ok, we admit it – we actually stay up late at night just to talk about how to best reach moms. Because we think birth matters. And because we think now’s the moment.
It couldn’t be more important – the c-section rate is skyrocketing, there’s a crisis in access to care in rural areas, and ACOG is mounting a well-funded attack against birth options. The result, too often, is women traumatized, physically and emotionally, by what could have been a normal, physiological process.
And it couldn’t more more *possible.* Women are seeking out health care information on-line – and trusting it. Social media platforms give old-school community organizing a new life. The playing field isn’t level, to be sure, but national, state and local birth organizations are reaching maturity, with the know-how, energy, and moxy to make it happen.
We want to stay up late at night talking about birth with you, too! We are hosting a weekly chat – #BirthGenius – to talk about communicating with women about birth.
Whether you’re just dipping your toes into the web 2.0 world or you’re a social media maven with a blog and thousands of followers this conversation needs you. Let’s all learn together.
You’re invited to the #BirthGenius Twitter Chat
Next chat date & times to be announced.
Who: Birth Pros who want to arm women with evidence-based information about birth (including midwives, doulas, lactation consultants, and birth activists)
What: We stay up late at night talking about how to reach women about birth. Come join us!
When/where: Times to be announced; #BirthGenius
This your first chat, too?
Here’s how this works.
- The party’s where the hashtag is at! You can find other people who have joined the chat by watching for the #BirthGenius hashtag. Add your genius by marking each of your tweets with the #BirthGenius hashtag.
- Apps make it easy. You can follow a party by doing a search on twitter for the hashtag you’d like, and then refreshing the search to read the latest posts. But this gets old fast! There’s a lot of websites that can help you with this – here’s a few we like: TweetChat.com – log in for free and enter the hashtag of your party (#BirthGenius). A stream of your chat’s tweets refreshes in near real time, plus automatically assigns your hashtag to each post you make – so easy! TweetGrid.com - from the home page, click on the party button. Follow the chat stream on one side of the screen, and keep up the banter directed specifically to you in another stream on the right side of the page.
- Chat etiquette. It’s ok to “lurk” a bit – at most chats, it never hurts to watch the stream a bit before you start to tweet. At #BirthGenius chats – feel free to jump in! We’re all learning here.
Who we are:
Hillary (@HillaryBoucher) is a birth activist at the local (BirthNet of the Fingerlakes), statewide (FreeOurMidwives) and national level (Citizens for Midwifery) and a birth doula and photographer. She blogs about mindful family living and running a family business with her husband and three children here at …infinitely learning…
Jeanette (@JeanetteIBCLC) is the director of Birthways, a community of doulas in Chicago. Activated by the birth of the first of her two children, she previously worked for more than eight years providing communications support and strategies to national, statewide, and local advocacy groups. She is a doula, board certified lactation consultant, and an birth activist at the local, state, and national level.